The Public Relations Department at Lowe's Home Improvement Submits One

question 32

Multiple Choice

The public relations department at Lowe's Home Improvement submits one page of typewritten copy to national newspapers and news web sites to announce its one-day, nationwide clean-up-local-parks event. This is an example of a

• A)feature article.
• B)public update.
• C)news release.
• D)media bulletin.
• E)publicity stunt.

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Definitions:

Fixed Costs

Expenses that remain constant regardless of the volume of production or sales, like lease payments or wages.

Variable Input(s)

Inputs or resources whose quantity can be changed in the short term to adjust the level of production.

Short Run

A period in economics where at least one factor of production is fixed, limiting the adjustments a firm or industry can make.

Inputs

Resources such as labor, materials, and capital that are used in the production process to create goods and services.