Scenario 18.1 Use the Following to Answer the Questions

question 41

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1. If the ads include both the Venza and the Ford Edge, they would be examples of .

• A) institutional advertising
• B) public relations
• C) product advertising
• D) comparative advertising
• E) reminder advertising

---

Definitions:

Naturalistic Observation

A research method involving observing subjects in their natural environment without interference.

Adult Participants

Individuals over the age of majority, often involved in studies, research, or activities requiring legal adulthood.

Survey

A descriptive research method in which researchers use interviews and/or questionnaires to gather information about the attitudes, beliefs, experiences, or behaviors of a group of people.

Naturalistic Observation

A study approach where participants are monitored in their usual environment with no alterations made by the researcher.