The Advertising Platform Consists of the Basic Issues and Selling

question 86

True/False

The advertising platform consists of the basic issues and selling points that an advertiser wishes to include in the campaign.

---

Definitions:

Common Carrier

A business or agency that is available to the public for transportation of persons, goods, or messages, under a regulatory or legal obligation to serve all customers.

Reasonable Care

A legal standard requiring individuals to act with the caution and prudence that a sensible person would use in similar circumstances to avoid harm to others.

Natural Disaster

A major adverse event resulting from natural processes of the Earth, such as floods, hurricanes, earthquakes, or tornadoes.

Routine Maintenance

Regular, scheduled activities performed to keep equipment, machinery, or systems operating efficiently and to prevent any unforeseen failures.