Subway Is Conducting a Contest in Which Customers Are Asked

question 43

Multiple Choice

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of as one of the elements of the promotion mix.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) telemarketing

---

Definitions:

Cambrian Explosion

The Cambrian Explosion was a significant event in the Earth's history approximately 541 million years ago, during which most major animal phyla appeared in the fossil record over a relatively short period.

Ocean Chemistry

The study of the chemical composition and properties of seawater, including the cycles and distribution of chemical elements and their compounds within the ocean.

Biomineralization

The process by which living organisms produce minerals to harden or stiffen existing tissues.

Rock Strata

Layers of sedimentary rock that are arranged in a chronological sequence, each layer typically representing a period of geological time.