If the Push Policy Is Used in Promoting a Product

question 87

Multiple Choice

If the push policy is used in promoting a product, the firm:

• A) promotes directly to consumers, wholesalers and retailers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) Intends to pull the goods down through the channel by creating demand at the consumer level.
• D) will focus on persuading consumers to seek its products in retail stores.
• E) will develop strong consumer demand for its products.

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