Netflix Sells Its Movie Services Using Its Website, While Red

question 127

Multiple Choice

Netflix sells its movie services using its website, while Red Box sells its movie services using vending machines. From a customer's point of view, which of the following is true about Netflix and Red Box?

• A) Netflix is using a direct-marketing channel and Red Box is using a type of a slightly shorter channel.
• B) Netflix is using a direct-marketing channel and Red Box is using a type of an agent.
• C) Netflix is using an Internet wholesaler and Red Box is using a type of retailer.
• D) Netflix is using an Internet wholesaler and Red Box is using a slightly longer channel.
• E) Netflix is using a direct-marketing channel and Red Box is using a type of retailer.

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Definitions:

Post-Modernism

An intellectual stance or mode of discourse defined by skepticism toward grand narratives and ideologies, emphasizing the role of language, power relations, and cultural narratives.

Ethical Relativism

The belief that morality varies between individuals and cultures and that there are no universal moral principles.

Cultural Relativism

The belief that a person's beliefs, values, and practices should be understood based on that person's own culture, rather than be judged against the criteria of another.

Ethical Absolutism

The ethical belief that there are absolute standards against which moral questions can be judged, and that certain actions are right or wrong regardless of the context of the act.