Which of the Following Is True of Horizontal Channel Integration

question 103

Multiple Choice

Which of the following is true of horizontal channel integration?

• A) The flexibility of the channel is increased.
• B) The markets are more homogeneous.
• C) The expanded number of units is coordinated.
• D) Efficiencies in advertising, marketing research, and purchasing are increased.
• E) Planning and research are increased to cope with decreased competition.

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