Scenario 12.2 Use the Following to Answer the Questions

question 68

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store. A lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 12.2. Given Ray-Ban's plan for positioning the new sunglasses line, they should use a strategy when introducing their new product.

• A) promotional
• B) penetration
• C) price-skimming
• D) reference
• E) secondary-market

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Definitions:

Illegitimate Opportunity

Refers to avenues for acquiring wealth or success that are socially unacceptable or illegal, often discussed within the framework of criminological theories on deviance and social structure.

Soaring Tuition Fees

Refers to the rapid and substantial increase in the cost of college or university education fees over time.

Strain Theorists

Sociologists who study how societal structures can pressure individuals to commit deviant or criminal acts.

Legitimate Avenues

Recognized or socially accepted ways of achieving goals, often contrasting with illegitimate methods that involve breaking societal rules.