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Scenario 12.4 Use the Following to Answer the Questions

question 163

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Scenario 12.4
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product is used on cell phones and other hand-held electronic devices that give them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
-Refer to Scenario 12.4. If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer, this would be an example of pricing.


Definitions:

Appropriate Statement

A comment or expression that is deemed suitable for the context or situation it is made in.

Therapeutic Response

The outcome or changes resulting from a treatment or therapy, often relating to the effectiveness in treating a specific condition or problem.

Terminally Ill

A condition in which a patient is suffering from a disease or condition that is expected to lead to death within a short period of time.

Therapeutic

Pertaining to the healing of disease, often used to describe treatments that are intended to relieve or heal disorders.

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