Which of the Following Is a Primary Distinction Between a Line

question 6

Multiple Choice

Which of the following is a primary distinction between a line extension and a product modification?

• A) A product modification results in a completely new product, while a line extension is simply changing an old product.
• B) Both line extension and product modification involve alteration of an existing product, but the alteration is more dramatic with a product modification than it is with a line extension.
• C) A line extension is designed to aptly meet the needs of an existing market segment, while a product modification targets entirely new market segments.
• D) With a product modification, the original product is replaced in the product line, while with a line extension, the original product remains intact in the product line.
• E) A line extension consists of strictly aesthetic changes to an existing product, whereas a product modification consists of changes in quality and functionality.

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