Compared with Other Phases of the New-Product Development Process, the Largest

question 148

Multiple Choice

Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.

• A) idea generation
• B) concept testing
• C) business analysis
• D) screening
• E) test marketing

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Definitions:

Histogram

A type of graph representing the distribution of numerical data, using bars to show the frequency of different ranges of values.

Frequency Polygon

A graphical representation of data, showing the frequencies of a set of data points at different intervals, connected by straight lines.

Class Interval

A range of values used in frequency distributions into which data points are grouped for analysis.

Creating

The process of bringing something new into existence or generating original ideas, objects, or productions through imaginative skill.