Schwinn Has Developed a New Bicycle That Has the Strongest

question 154

Multiple Choice

Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. Furthermore, Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large, urban cities. Since no other company makes a bike that has these specific attributes, Schwinn is creating a:

• A) commercialization.
• B) brand extension.
• C) product line.
• D) product position.
• E) product differentiation.

---

Definitions:

Older Americans

Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.

Undifferentiated Targeting

A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.

Market Segments

Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Marketplace

An area or venue (physical or online) where goods and services are exchanged between buyers and sellers.