Scenario 10.1 Use the Following to Answer the Questions

question 157

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Refer to Scenario 10.1. In which of the following classification of consumer products do shaving razors fall?

• A) Convenience products
• B) Shopping products
• C) Substitute products
• D) Specialty products
• E) Accessory equipment

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Definitions:

Conditional Positive Regard

A concept in psychology where acceptance and love from others are contingent upon one's behavior meeting their expectations or standards.

External Locus of Control

A belief that one's life events are largely determined by external factors, forces, or luck.

Inferiority Complex

A psychological condition where a person feels a deep sense of inadequacy and insufficiency, often leading to overcompensation in other areas.

Carl Rogers

An influential American psychologist who founded the client-centered approach to psychotherapy, emphasizing unconditional positive regard.