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Describe and illustrate the four major categories of consumer products.
Criteria
Standards or principles used to evaluate, judge, or make decisions regarding various options or actions.
Unequal Share
A division of resources, responsibilities, or benefits where the portions are not evenly distributed among parties.
Early Prospects
Initial opportunities or possibilities that arise at the beginning of a process.
Founders
Individuals who establish an organization, business, or movement, often driving its vision, values, and initial growth.
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