Scenario 10.1 Use the Following to Answer the Questions

question 235

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Refer to Scenario 10.1. Molly has been using a Bic disposable razor for her shaving needs for the last ten years. She doesn't really see the need to spend more money on razors, but she sees that it is becoming more difficult to find the Bic, and so she is considering the Venus Embrace. Molly is more likely a(n) in the product adopter categories.

• A) late adopter
• B) innovator
• C) early adopter
• D) early majority
• E) late majority

Analyze the social and cultural factors influencing digital media engagement among different demographic groups.

Define and exemplify the concept of resistance in media interpretation.

Comprehend how audiences engage with and interpret media content through decoding.

Identify the methods of online meaning-making using multi-screen environments.

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Definitions:

Hispanic Americans

A term used to describe people in the United States who are descendants of individuals from Spanish-speaking countries, particularly from Latin America and Spain.

Anti-nuclear Movement

A social movement that opposes various nuclear technologies, often including nuclear power plants and weapons, due to concerns about safety, environmental, and moral implications.

Political Pressure

The use of influence, persuasion, or coercion by individuals or groups to effect political change or policy outcomes.

Government Policy

The plans and actions taken by a government to achieve particular objectives, which can encompass a wide range of issues including economic, social, and foreign policy.