Kyle Is a New Marketing Manager for Anthropologie Inc

question 38

Multiple Choice

Kyle is a new marketing manager for Anthropologie Inc. He believes that if Anthropologie Inc. wants to grow and connect with its customers, then there is no better way than to use Facebook. As a result, marketers should:

• A) establish a Facebook page.
• B) avoid recommendations from customers via Facebook.
• C) ignore the advice of customers on Facebook.
• D) use multiple Facebook pages.
• E) maintain strict control of consumers' comments on Facebook.

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Definitions:

Memory

The mental process of encoding, storing, and retrieving information.

Learning

A systematic, relatively permanent change in behavior that occurs through experience.

Priming

The activation of information that people already have in storage to help them remember new information better and faster.

Multitasking

The ability to deal with more than one task simultaneously.