Scenario 9.1 Use the Following to Answer the Questions

question 85

Multiple Choice

Scenario 9.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website. It knows how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies in the past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 9.1. The Disney website offers users the ability to create a character or a comic. Users have the option of allowing other people to view and comment on their new creation. Which characteristic of e-marketing has been implemented by Disney?

• A) Addressability
• B) Interactivity
• C) Accessibility
• D) Connectivity
• E) Control

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Definitions:

Annual Coupon

The annual coupon refers to the yearly interest payment made by bond issuers to bondholders, usually expressed as a fixed percentage of the bond's face value.

Straight Debt

A fixed-income security such as a bond, which pays a fixed interest rate and has a fixed maturity date, without any additional options or features.

Conversion Value

The value of a convertible security if it were to be converted into other securities (usually common stock) at the current market price.

Common Stock

Equity without priority for dividends or in bankruptcy.