The Ability of a Marketer to Identify Customers Before They

question 156

Multiple Choice

The ability of a marketer to identify customers before they make a purchase is called

• A) connectivity.
• B) addressability.
• C) interactivity.
• D) accessibility.
• E) control.

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Definitions:

Age Discrimination in Employment Act

The Age Discrimination in Employment Act is a federal law that prohibits employment discrimination against individuals 40 years of age or older.

Employment Terms

The conditions and details of employment agreed upon by an employer and employee, including duties, compensation, and duration.

Disparate Treatment

Unequal behavior toward someone because of a protected characteristic under the law, leading to discrimination.

Prima Facie Case

A case in which the evidence before trial is sufficient to prove the case unless there is significant contradictory evidence presented.