Swiss-Based Nestlé Has Taken a Global Approach to Marketing Its

question 159

Multiple Choice

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

• A) Product
• B) Promotion
• C) Distribution
• D) Advertising
• E) Price

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Definitions:

Bundle of Goods

A combination of different goods and services that are considered together, often in the context of consumer choice, preferences, and budget constraints.

Total Price

The complete cost of purchasing a product, including all taxes and fees.

Substitution Effect

The change in consumption patterns due to a change in the relative prices of goods, leading consumers to substitute one good for another that is relatively cheaper.

Income Effect

The variation in income for a person or within an economy, and its influence on the demand levels for a certain good or service.