After Deciding to Order Replacement Parts for Their Aging Machinery

question 30

Multiple Choice

After deciding to order replacement parts for their aging machinery, a buyer from a construction company examines catalogs and trade publications looking for these parts. The buyer is in the stage of the business buying decision process.

• A) problem recognition
• B) product specification
• C) product-supplier search and evaluation
• D) product-supplier selection
• E) product-supplier post-evaluation

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Definitions:

Oral

Pertaining to the mouth or spoken words; used in communication through speech rather than written form.

Immediate Feedback

Quick response to a message or action, allowing for rapid adjustment and improvement.

Oral Medium

A channel of communication that involves conveying messages or information through spoken words, in contrast to written or visual mediums.

Written Medium

A form of communication that involves the use of written language to convey messages or information.