Industrial Classification Systems Allow Marketers to Divide Business Customers into Groups

question 105

True/False

Industrial classification systems allow marketers to divide business customers into groups based mainly on the types of logos and packaging provided.

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Definitions:

Research Subjects

Individuals or groups upon which scientific research is conducted in order to test hypotheses and draw conclusions.

Social Groups

Collections of individuals who interact with each other and share similar characteristics and a sense of unity.

Inconvenient Fact

Information or data that contradicts currently held beliefs, assumptions, or the interests of a particular group.

Sociologists

Experts who study the development, structure, and functioning of human society.