The Total Amount of a Product That Customers Will Purchase

question 46

Multiple Choice

The total amount of a product that customers will purchase within a specified period at a specific level of industry- wide marketing activity is the .

• A) competitor sales potential
• B) sales objective
• C) forecasted sales
• D) company sales potential
• E) market potential

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Definitions:

Principles

Basic principles or statements that provide the groundwork for a belief system or behavioral code, or which underpin a sequence of logical deductions.

Conduct

The manner in which an organization or individual behaves in a professional or personal setting.

Profits

The financial gain realized when the revenues generated from business activities exceed the expenses, costs, and taxes associated with sustaining the operation.

Market Share

The portion of a market controlled by a particular company or product, typically expressed as a percentage of total sales in that market.