Why Is It Important for Marketers to Understand the Cultural

question 201

Essay

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

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Definitions:

Social Scientist

A researcher or expert in the study of human society and social relationships, often focusing on cultural, economic, or political aspects.

Explanation

States and justifies reasoning in terms of the evidential, conceptual, methodological, criteriological, and contextual considerations upon which one’s results were based; also presents one’s reasoning in the form of cogent arguments.

Inference

The act of reaching a conclusion based on evidence and reasoning rather than explicit statements.

Cultivate

To develop or improve by education or training; to foster growth or development.