A Group of Brands That a Consumer Views as Alternatives

question 110

Multiple Choice

A group of brands that a consumer views as alternatives for possible purchase is called a(n) :

• A) evoked set.
• B) awareness set.
• C) inert set.
• D) external source.
• E) evaluation criteria.

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Definitions:

Medical Expenses

Costs incurred for the diagnosis, cure, mitigation, treatment, or prevention of disease, or for the purpose of affecting any structure or function of the body.

Accident

An unforeseen and unplanned event or circumstance, often with negative consequences.

Annual Rate of Return

The percentage gain or loss on an investment over a one-year period, including interest, dividends, and capital gains.

Shares of Stock

Units of ownership interest in a corporation or financial asset, representing a claim on its proportionate share in the corporation's assets and profits.