After Purchasing a Product, Post Purchase Evaluation May Result in Cognitive

question 17

Multiple Choice

After purchasing a product, post purchase evaluation may result in cognitive dissonance. Cognitive dissonance is:

• A) the congruence between external and internal searches for available primary and secondary product information.
• B) a function of the manner in which the manufacturer of the product describes its attributes.
• C) a person's interest in a high­cost product or product category that is ongoing and long­term.
• D) the establishment of criteria for comparing purchase products.
• E) doubts that occur because the buyer questions whether the decision to purchase the product was right.

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Definitions:

Fractionation

A process that involves dividing or separating a mixture into portions or fractions, often used in scientific and industrial applications.

The Isolate

An individual who is disconnected or separated from their social group or community.

Toxic Triangle

A concept in leadership that describes a situation involving an destructive leader, susceptible followers, and a conducive environment.

Redundant Outcome

A result or conclusion that is unnecessarily repetitive or more than what is needed, often without adding value.