Buying Behavior Refers to the Decision Processes and Acts of People

question 26

True/False

Buying behavior refers to the decision processes and acts of people involved in buying and using products.

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Definitions:

Operant Conditioning

A learning process in which the frequency of an organism's behavior is modified by reinforcement or punishment.

Positive Reinforcement

A process in operant conditioning where a behavior is followed by a rewarding stimulus, increasing the likelihood of that behavior occurring again.

Cognitive Schema

Mental structures that an individual uses to organize knowledge and guide cognitive processes and behavior.

Stereotype

A common yet rigid and simplistic representation or notion of a specific kind of individual or object.