Discuss the Difference Between Sales Forecasts and Company Sales Potential

question 64

Essay

Discuss the difference between sales forecasts and company sales potential. Why is it important for a marketer to be able to forecast sales?

---

Definitions:

Selective Serotonin Reuptake Inhibitors

SSRI is a class of drugs typically used as antidepressants in the treatment of major depressive disorder and anxiety disorders.

Plasticity

denotes the capacity of the brain to change and adapt as a result of experience or injury, highlighting the brain's remarkable ability to reorganize itself.

Hormones

Chemical messengers produced by glands in the endocrine system that regulate various bodily functions and processes.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, from one neuron (nerve cell) to another target neuron, muscle cell, or gland cell.