A Marketer May Segment a Market in Terms of the Benefits

question 93

True/False

A marketer may segment a market in terms of the benefits that customers expect to receive from a particular product.

---

Definitions:

Mean

The mean of a collection of numbers, determined by dividing their total sum by the count of the numbers.

Standard Deviation

A gauge for the level of dispersion or spread within a set of data points, indicating the magnitude of deviation from the mean.

Standard Normal Distribution

A specific type of normal distribution with a mean of 0 and a standard deviation of 1, used in many areas of statistical analysis.

Mean

The arithmetic average of a set of values, calculated by adding them together and dividing by the number of terms.