The First Step in the Target Market Selection Process Is

question 131

Multiple Choice

The first step in the target market selection process is

• A) determining which segmentation variables to use.
• B) selecting specific target markets.
• C) identifying an appropriate targeting strategy.
• D) evaluating relevant market segments.
• E) developing market segment profiles.

---

Definitions:

International Events

Occurrences of significant global importance, involving multiple countries or having worldwide impacts.

Reconstruction

The period after the Civil War in the United States when the southern states were reorganized and reintegrated into the Union from 1865 to 1877.

1877

marks the year of the end of Reconstruction in the United States, characterized by the withdrawal of federal troops from the South, and the compromise that settled the disputed 1876 presidential election.

Oliver Otis Howard

was a Union Army general during the American Civil War, known for his efforts in the Freedmen's Bureau to help freed slaves, and as one of the founders of Howard University in Washington, D.C.