If Morton Salt Saw All Table Salt Customers as Pretty

question 4

Multiple Choice

If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ____ strategy.

• A) directed
• B) undifferentiated
• C) segmented
• D) differentiated
• E) product-use

---

Definitions:

Situational Characteristics

The specific conditions or features of an environment or scenario that influence behavior or outcomes.

Personal Characteristics

Traits or qualities that define an individual's unique personal identity, including aspects of personality, behavior, and physical attributes.

Jealousy

A complex emotion that arises when a person perceives a threat to a valued relationship from a real or imagined rival, often accompanied by feelings of insecurity and fear of loss.

Lisa Diamond

An American psychologist and researcher known for her work on sexual fluidity, love, and intimate relationships among women.