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Smart Balance produces a line of milk products that are lactose-free. The milk comes in pint, quart, and half-gallon cartons, as well as 16-ounce glass bottles. Smart Balance sells its pint cartons to school systems, its quart and half-gallon cartons to grocery stores, and its glass bottles to vending machine operators. Smart Balance appears to use a(n) _____ strategy in marketing its product to a target market that is likely to be _______.
License
A revocable right to temporarily use another’s property.
Property
Assets or possessions, either tangible or intangible, owned by individuals or entities.
Restrictive Covenant
A promise to use or not to use one’s land in particular ways.
Homeowners' Association
An organization in a subdivision, planned community, or condominium building that makes and enforces rules for the properties and its residents.
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