Variables Such as Geographic Location, Type of Organization, Customer Size

question 211

Multiple Choice

Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ____ markets.

• A) consumer
• B) business
• C) government
• D) international
• E) most target

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Definitions:

Negative Reinforcement

A behavioral concept where the removal of an undesirable or unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated in the future.

Punishers

Stimuli that decrease the likelihood of a behavior being repeated, used in the context of behavioral psychology.

Teenage Daughter

A girl going through the phase of adolescence, typically aged between 13 and 19 years, experiencing physical, psychological, and social changes.

Variable-ratio Schedule

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.