Saks Fifth Avenue Wants to Learn About Its Consumers' Attitudes

question 105

Multiple Choice

Saks Fifth Avenue wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Saks believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using data.

• A) descriptive
• B) experimental
• C) secondary
• D) primary
• E) conclusive

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Definitions:

30 Years

Refers to a specific time duration, often notable as a period for long-term financial investments, bonds, or mortgages, signifying a significant milestone in various contexts.

Injurious Falsehood

A legal wrong involving the intentional making of untrue statements that harm another's business interests.

Good Faith

Honesty in fact; an honest intention to abstain from taking an unfair advantage of another.

Declaratory Judgment Action

A legal proceeding in which a court is asked to rule on the rights, duties, or obligations of one or more parties in a dispute before an actual injury has occurred.