The Five Major Stages of the Consumer Buying Decision Process

question 5

Multiple Choice

The five major stages of the consumer buying decision process, in order, are

• A) information search, establishment of product criteria, evaluation of alternatives, purchase, and post purchase evaluation.
• B) problem recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation.
• C) problem recognition, information search, evaluation of alternatives, pre purchase evaluation and purchase.
• D) information search, evaluation of alternatives, purchase, trial adoption period, and post purchase evaluation.
• E) problem recognition, purchase, evaluation of alternatives, post purchase evaluation, and rebuy.

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Definitions:

Progress Reports

Documents that describe the state of affairs of a project or performance, indicating what has been accomplished and what remains to be done.

Problem-Solving Reports

Documents that outline the process of identifying a problem, analyzing possible solutions, and recommending actions.

Working Papers

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Summary Tables

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