If Time Warner Cable Uses Its Sales Reports Which Are

question 104

Multiple Choice

If Time Warner Cable uses its sales reports which are broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections, then Time Warner Cable is said to be using .

• A) internal sampling
• B) internal primary data
• C) external secondary data
• D) external primary data
• E) internal secondary data

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Definitions:

Acquisition Method

An accounting approach used for consolidating the financial statements of a parent company and its subsidiaries.

Voting Common Shares

Shares of common stock that provide the shareholder with the right to vote on corporate matters.

Net Income

The total profit of a company after all revenues, costs, and expenses have been deducted, also known as the bottom line.