Carlos Was Given the Task of Conducting a Research Project

question 73

Multiple Choice

Carlos was given the task of conducting a research project for his firm. He proceeds with the following steps: he asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Carlos omitted?

• A) Collecting data
• B) Defining and locating problems
• C) Interpreting research
• D) Designing the research project
• E) Reporting research findings

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Definitions:

NPV

A financial metric that calculates the present value of projected cash flows of an investment, minus the initial investment cost.

Discount Rate

The interest rate used to determine the present value of future cash flows in discounted cash flow analysis, reflecting the opportunity cost of capital.

Drive Axle

An axle that is connected to the drive train and responsible for transferring power from the engine to the wheels.

Ring Gear

Spur gear such as that used on a flywheel for engine cranking, or the outer member of a planetary gearset.