The Four Fundamental Survey Methods Used to Obtain Data in Marketing

question 145

True/False

The four fundamental survey methods used to obtain data in marketing research are telephone surveys, mail surveys, online surveys, and personal interviews.

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Definitions:

Mode

The number that has the highest frequency of occurrence in data.

Frequency Distribution

A statistical representation showing the number of occurrences of each unique value in a dataset.

Mode

The mode of a dataset refers to the value(s) that appear most frequently within the set.

Set Of Data

A collection of data points or values that are typically subject to analysis.