Nabisco, a Biscuit Manufacturing Company, Learned That Health-Conscious Consumers Preferred

question 54

Multiple Choice

Nabisco, a biscuit manufacturing company, learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the company saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes this biscuit company's action?

• A) Environmental scanning
• B) Environmental marketing
• C) Push marketing
• D) Market segmentation
• E) Environmental analysis

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Definitions:

Mix Flexibility

The ability of a manufacturing system to efficiently produce a variety of products in varying volumes.

Negative NPV

A situation where the net present value (NPV) of an investment is less than zero, indicating it may lose money rather than gain.

Network Design

Network Design in supply chain management involves the strategic planning of a logistics network to optimize the flow of goods, information, and resources.

Chained Network

A complex series of interconnected nodes or entities, typically describing a logistics or delivery network.