Which of the Following Statements Is Incorrect

question 45

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) The business-unit strategy should be consistent with the corporate strategy.
• C) The marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Non-salary Expenses

Costs incurred by a business or individual that are not related to direct wages or salaries, such as utilities, rent, or equipment.

Health Insurance

Health insurance is a form of insurance coverage that pays for medical and surgical expenses incurred by the insured, providing financial protection against high healthcare costs.

Sensibly Persistent

Exhibiting persistence in a manner that is reasonable and pragmatic, balancing determination with rational judgment.

Pulp and Fibre

Refers to the raw material consisting mostly of wood, rags, or grasses that is processed to create paper or textile products.