To Monitor Changes in the Marketing Environment Effectively, Marketers Must

question 186

Multiple Choice

To monitor changes in the marketing environment effectively, marketers must engage in

• A) environmental scanning and analysis.
• B) economic scanning
• C) self-regulatory analysis
• D) marketing research analysis
• E) information collecting

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Definitions:

Somesthetic Senses

A group of senses that includes the sensations of touch, temperature, body position, and pain, originating from muscles, joints, skin, and other internal receptors.

Olfactory Receptor

Specialized cell or neuron responsible for detecting odors, situated in the nasal epithelium.

Throat

The anterior part of the neck, fronting the vertebral column, consisting of the pharynx and larynx, and containing the vocal cords and the passages for air and food.

Müller-Lyer Illusion

A visual illusion where lines of the same length appear different in length due to arrow-like figures at their ends.