The Boston Consulting Group's Matrix Is Based on the

question 109

Multiple Choice

The Boston Consulting Group's matrix is based on the

• A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
• B) assumption that a firm's actions have a profitable impact on marketing strategy.
• C) business position and market attractiveness of the firm.
• D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

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Definitions:

Accounting Income

The income of a company as calculated under accounting rules, which may differ from taxable income due to differences in accounting and tax regulations.

Average Rate of Return

A measure of the profitability of an investment, calculated as the average annual profit of the investment divided by the initial cost.

Automatic Insertion Machine

A machine used in manufacturing for automatically placing components onto printed circuit boards.

Average Investment

An approach for calculating the mean amount invested over a particular period, considering both the initial and final investment levels.