The Definition of Marketing Implies That Should Receive Benefits from Exchange

question 62

Multiple Choice

The definition of marketing implies that should receive benefits from exchange relationships.

• A) only customers
• B) only businesses
• C) company management
• D) both customers and businesses
• E) only selected customers

---

Definitions:

Personalized

Tailored or customized to meet the specific needs or preferences of an individual.

Tangible

Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.