A Market Orientation Requires the Organization Wide Generation of Market

question 103

True/False

A market orientation requires the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it.

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Definitions:

Community of Interests

A group whose members share common concerns, goals, or backgrounds, especially within a professional or societal context.

Workplace Social Identity

The concept of how individuals perceive themselves within their workplace, shaped by their roles, responsibilities, and social interactions with colleagues.

Union Instrumentality

Represents the effectiveness of labor unions in achieving desired outcomes for their members, such as higher wages, better working conditions, and job security.

Social Pressure

The influence that is exerted on individuals or groups by others within their social or professional circle, often to conform or adopt particular behaviors.