Suppose a Researcher Is Collecting Data About the Amount of Soda

question 1

Short Answer

Suppose a researcher is collecting data about the amount of soda Americans consume in one day. The researcher would like to determine if Americans consume over 12 ounces of soda per day on average. What question type (Q) is this: estimation or hypothesis testing?

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Definitions:

Big Data

Large volumes of data that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society.

Cause Marketing

Marketing that promotes a cause or social issue, such as preventing child abuse, anti-littering efforts, and stop-smoking campaigns.

Companywide

Pertaining to or affecting all parts of a business or the entire company.