An Entrepreneur Should Try to Broaden His or Her Customer

question 45

True/False

An entrepreneur should try to broaden his or her customer base definition at the early stages of developing an idea.

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Definitions:

Expectancy Violation

A situation where someone's behavior deviates from what is normally anticipated, potentially leading to a reassessment of that individual's competence or intentions.

Perception Checking

A communication technique used to clarify or verify the accuracy of one's understanding of another's words or actions.

Emotional Contagion

The process whereby people mimic the emotions of others after watching and hearing their emotional expressions.

Communication Behavior

The way individuals interact with one another using various methods and strategies, including verbal and non-verbal cues.