Which of the Following Companies Is Most Likely to Have

question 7

Multiple Choice

Which of the following companies is most likely to have a true understanding of customer wants and needs

• A) Harlose Suits, where customer benefit packages include more order qualifiers than order winners
• B) Magnira Jewelry, where all customers are provided with the same type of jewelry
• C) Blyrie Apparels, where customers are segmented into groups based on buying behavior and demographics
• D) Scorla Automobiles, where customers are provided with low quality products at prices slightly lower than the standard prices

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Definitions:

Central-Route

A method of persuasion that involves deeply processing the content of the message, considering logical and factual arguments.

Attribution Theory

The theory of how people make attributions.

Primacy Effect

Tendency to remember information at the beginning of a body of information better than the information that follows.

Cognitive Dissonance

A psychological theory that suggests discomfort arises when a person holds conflicting beliefs, attitudes, or values, often leading to changes in one of the beliefs or behaviors.