Cognitive Dissonance Theory Best Explains the Relationship Between Attitudes and Behaviour

question 289

True/False

Cognitive dissonance theory best explains the relationship between attitudes and behaviour when counterattitudinal behaviours do not threaten one's self-worth or when the attitudes that are initially held are weak or unclear.

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Definitions:

Behavioral Intentions

An individual's planned or anticipated actions in a given situation, often studied in psychology and marketing as precursors to actual behavior.

Extended Fishbein

A model that extends the original Fishbein attitude model to incorporate additional predictors of behavior, including the subjective norm and perceived behavioral control.

Actual Behaviour

The real, observable actions performed by an individual, as opposed to intentions or beliefs.

Multi-attribute Attitude Models

Psychological models that describe how consumers evaluate products and services based on perceived attributes and how these evaluations influence their purchasing decisions.