Research Suggests That Applicants with White-Sounding Names Were 50% More

question 19

True/False

Research suggests that applicants with White-sounding names were 50% more likely to be called for an interview than those with Black-sounding names.

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Definitions:

Brand Equity

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

Consumers

Individuals or groups who purchase goods or services for personal use and not for manufacturing or resale.

Promise

A declaration or assurance that one will do something or that a particular thing will happen.

Value

The importance, worth, or usefulness of something, often considered in terms of how much something is worth to someone.