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A Grocery Chain Set Up Tasting Booths on Two Weekends

question 6

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A grocery chain set up tasting booths on two weekends to test shoppers' reaction to a new food item .Respondents were not chosen by formal randomization procedures, but participated based upon being passers-by near the tasting booths .This is an example of:


Definitions:

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.

Millennials

The generation born between 1978 and the late twentieth century. Also known as Generation Y.

Authentic

Genuine or original, not copied or false; true to its own personality or character.

Real

Authentic, genuine, and not artificial or synthesized; existing or occurring in fact.

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