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A local landlord with a reputation for failing to return security deposits at the end oa lease has been invited to present his viewpoint at a meeting othe local tenants' union. To everyone's surprise, the landlord accepts the invitation despite the fact that he will be facing an audience with a decidedly negative view ohis integrity. What factor will the landlord have to overcome ihis speech is to have any chance obeing persuasive?
Competence
Refers to possessing the necessary abilities, knowledge, and skills to perform a task or job effectively and efficiently.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated to achieve certain needs, which are arranged in a hierarchical order from physiological needs up to self-actualization.
Implicit Motive
Unconscious motivations that influence an individual’s behavior, desires, and needs, typically assessed through projective measures.
Implicit Motives
Refers to desires, goals, or needs that operate below the level of conscious awareness, influencing behavior and decision-making.
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